So you’d like to put IMAGES data to use to improve your programs, advocacy, or campaigns? You’ve come to the right place! This toolkit provides a clear, concise set of suggestions to help researchers, activists, programmers, and policymakers get the most out of IMAGES data while maintaining high ethical and analytical standards. Each suggestion includes a basic explanation and rationale, and in most cases, also cites a concrete example of that suggestion in action, often drawn from actual IMAGES data uses. We hope that by reading this guidance and seeing these examples you will start to imagine achievable, exciting, and effective uses for IMAGES data in your own work.